Master of Ceremonies, Amy Ricalde for Tagore’s 150th Birthday & Press Conference in Times Square

Amy Ricalde co-hosts the 150th birthday anniversary and press event as Master of Ceremonies honoring Nobel Laureate, Rabindranath Tagore where Times Square was renamed “Tagore Square” along with the first-ever presentation of the Key to Manhattan

May 7, 2011 (Times Square, New York, NY) – Featured throughout the historical celebration and press conference, master of ceremonies Amy Ricalde co-hosts the 150th Birthday Anniversary of Rabindrath Tagore, the First Nobel Laureate of South Asia with USIN Celebrations Co-founder, Roger Sen Gupta.

Tagore was a multi-talented figure who influenced generations with his contributions to literature, music, philosophy and the arts. In 1913, he was awarded the Nobel Prize for Literature, the first South Asian to win such an award. Tagore’s works are widely translated into English, Dutch, German, Spanish, and Czech, and is regarded as the greatest poet in India’s history.

The celebration of Tagore’s birthday has become a tradition for New York City. On May 7, 1961, Times Square was renamed “Tagore Square” in recognition of the poet’s 100th birthday. In addition to declaring May 7 “Tagore Day” in the Borough of Manhattan, Borough President Stringer presented the first-ever key to the Borough to award-winning film actress and director Aparna Sen. Highlights of the event aired on TV Asia Community Roundup program on May 12th.

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Voice Specialist Amy Ricalde Selected for VOG Introductions at Historical Launch

December 30, 2010 1 comment

NEW YORK – Dec 13, 2010 (Columbia University’s Alfred Lerner Hall, New York, NY) – Featured today throughout the televised program for No Labels were announcements and introductions by voiceover specialist Amy Ricalde of national speakers plus the performance delivered by Deborah Cox, the Award-winning actress of Broadway’s Aida.

Amongst the speakers and panelists introduced by Amy Ricalde included New York Mayor Michael R. Bloomberg, David Brooks, Columnist, The New York Times, Mika Brzezinski and Joe Scarborough of MSNBC’s Morning Joe and the Honorable David Walker, Former United States Comptroller General.

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Nationally Known Voiceover Artists to Appear on TV Confidential

October 4, 2010 1 comment

Popular radio talk show about television welcomes “Entertainment Tonight” announcer Randy Thomas along with voiceover specialist Amy Ricalde

Oct 04, 2010 – Nationally known voiceover artists Randy Thomas and Amy Ricalde will be among the featured guests on the next edition of TV CONFIDENTIAL, which premieres the week of Oct. 4 on ShokusRadio.com, InternetVoicesRadio.com and Share-a-Vision Radio, KSAV.org.  See More.


Mood Drivers: Never Underestimate the Power of the Spoken Word!

February 7, 2010 Leave a comment

In media, Social Intelligence translates to the net inner gains and losses we experience with a given person or in a given conversation, to create the net balance of feelings we maintain about a brand or product. We participate in this interpersonal economy whenever a social interaction results in a transfer of feeling–which is virtually always:

Perhaps, Author Daniel Goleman in “Social Intelligence” has captured this experience:

“We are wired to connect.” Each encounter between people engages their emotions and in turn, steer our emotional economy. Given our socially reactive brains, we must “be wise,” he says, “and be aware of the ways that our moods influence the each life we touch.”

Specifically, in the discussion of Mood Drivers, Daniel Goleman remembers while visiting other regions of the country:
“…being pleasantly surprised by the friendly tones of the taped voice on the telephone that informed, ‘Your call could not be completed as dialed’… gave a small trill of good feeling – due largely to my years of irritating phone company’s computerized voice back home.”

Goleman further explains that the decision to use a less friendly voice in other instances felt like an immediate punishment for misdialing and would ultimately put him in a bad mood.

References: Daniel Goleman, “Social Intelligence”, Bantam Dell, 2006

AMY RICALDE CHOSEN FOR VOICE MESSAGING 
OF THE NJ FOUNDATION FOR THE BLIND (NJFFB)

January 31, 2010 Leave a comment

Recorded Messages for a Powerful First Impression that Immediately Engages the Caller

January 31, 2010 – Amy Ricalde, specialized in making businesses sound better through recorded messages, was chosen to provide the voice to the phone answering system at the the NJ Foundation for the Blind (NJFFB).  See More.

Social Media has overtaken porn as the #1 activity on the Web?

October 16, 2008 Leave a comment

Yes, apparently it’s true.  Social media is something we are engaged in during many facets of our day.  Socialnomics by Erik Qualman provides stats intended to prove that social media is bigger than we thought:

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. 1 in 6 higher education students are enrolled in online curriculum
  10. % of companies using LinkedIn as a primary tool to find employees….80%
  11. The fastest growing segment on Facebook is 55-65 year-old females
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  18. There are over 200,000,000 Blogs
  19. 54% = Number of bloggers who post content or tweet daily
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  24. 34% of bloggers post opinions about products & brands
  25. People care more about how their social graph ranks products and services  than how Google ranks them
  26. 78% of consumers trust peer recommendations
  27. Only 14% trust advertisements
  28. Only 18% of traditional TV campaigns generate a positive ROI
  29. 90% of people that can TiVo ads do
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video…on their phone
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!

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